Experience

• DTC Personalization @ABInBev, MIDAM 2023-Actual
  Focus on developing content and product personalization solutions for DTC, including recommenders, territory intelligence, coupons, and comms.
• Martech @ABInBev, MIDAM 2021-2023
  Responsible for the CDP and Consumer Data Hub management for Middle Americas, acting as an internal and external partner of marketing and data leaders.
• Employee Experience @ABInBev, MIDAM 2020-2021
  Responsible for setting and rolling out platforms, technology and initiatives for the Employee Life Cycle in Middle Americas Zone. Stablished the foundations for the DevOps Team and launched the first People Innovation Cycle.
• Creative Strategist @BIZSYS, Brazil 2019-2020
  Foster a culture of innovation by establishing a technological foundation to improve efficiency. Working with global teams in Berlin, Brazil and Chicago.
• Creative Technologist @FCB, Mexico 2017-2019
  Foster a culture of innovation by establishing a technological foundation to improve efficiency. Working with global teams in Berlin, Brazil and Chicago.
• Founder @Hotstreet, Mx and UK 2014-2017
  Oversaw all business-facing areas. In two years the team boosted operations opening offices in London with a remote team of 5 people.
• Project Manager @Noir, Mx 2014
  Led a team of 12 people to the successful creative and technical development of new media products.
• Senior Digital Designer @FCB 2012-2014
  Originally hired as digital designer, led digital projects for clients including Banorte, Bimbo and Liverpool.
• Digital Coordinator @Imagia 2011-2012
  Main developer and digital designer for brands like Michelin, Accor, Novotel and ibis, Ford.

Education

• Global MBA
  OBS Business School
• Digital Design Bachelor’s degree
  ICONOS Instituto de Investigación en Comunicación y Cultura
• Digital Invaders XI
  Educational program from GrupoW, Saltillo Coahuila.
• Standard Certification as Instructor EC0217.
• Business management Undergraduate Degree