Andrés de la O.
Currently MarTech Head @AB InBev. Formerly Tech Lead @Bizsys, @FCB, and Founder @Hotstreet, with offices in UK @Droga5. Adweek Mentee 2022 and listed on 30 under 30's Mexico 2017 with proven experience in UK, Mexico and Brazil.
With +9 years of experience helping brands with go-to-market digital strategies and craft large scale solutions, my expertise includes Data, Digital Strategy & Marketing, Product Management, Tech Development.
Userness Framework.
- Userness Framework Part I & II.Advertising Business Model Analysis.
- The current advertising business model.The Data Problem.
- The data myths and simplified problems.Big Data & Analytics Summit 2018.
- Data Thinking. Ejecución del Big Data en campañas publicitarias.Founder Con Europa 2016.
- Caminando entre Techstars.Social Media Day Uruguay.
- Storycrafting: la transformación del mensaje.
Mujer in Time. 2019.
- Ellos In Time.elDF. 2018.
- Jóvenes mexicanos que se volvieron emprendedores antes de los 30 años.Entrepreneur. 2017.
- Conoce a 30 mexicanos exitosos menores de 30 años.VIDA Entrepreneur Podcast. 2016.
- Entrevista al emprendedor exitoso — 209.Milenio. 2015.
- 7 startups 100% mexicanas que revolucionarán tu vida.Latinspots. 2013.
- Arranca la 2° edición del Social Media Day en Uruguay.Forbes. 2013.
- Google enviará a una Startup mexicana a Silicon Valley.
English (Excellent Command. IELTS British Council C1)
Portuguese (Command in spoken)
Spanish (Native)
Innovation | Project Managing | Media Planning | Google Ads | Facebook Business Manager | Analytics | Public Speaking | Design Thinking | SCRUM | Google Data Studio | Power BI | Trello | Slack | Asana | Adobe Suite | Audacity | Git | Sublime Text | Sony Vegas | Maya | Airmail | Google Cloud | MS Office | Front End | Jquery | PHP | VR | AR | Innovation.