Hey, I'm Andres. 👋
I craft

growth

products

strategies

experiences

An entrepreneurial leader with 10+ years of experience in product, data, and hands-on innovation strategies that drive business growth across Brazil, Mexico, the UK, and LATAM. Currently leading DTC Personalization @AB InBev for Middle America.

Strategist
Entrepreneur
Technologist
Data Leader
Mentor

Currently, I lead the DTC Personalization pillar @ABInBev for Middle America, driving innovation and personalized experiences to fuel business expansion and advance the global vision.

Former Tech Lead @Bizsys (Brazil), @FCB (Mexico) and Founder of @Hotstreet, with offices in the UK and collaborations with @Droga5. Adweek Mentee 2022 and recognized in 30 Under 30 Mexico 2017.

Communities and networks that have shaped my journey...

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Awards and Recognitions

US

- Adweek Global Mentee Program. 2022

San Francisco, US

- Mentor at Beer Garage Accelerator, ABInBev. 2022

San Francisco, US

- Mentee at Beer Garage Accelerator, ABInBev. 2021

Mexico

- Listed on 30 under 30's. 2017

London, UK

- Collider Accelerator. 2015

San Francisco, US

- 1st Place Twitter API Ads LATAM Partner. 2016

Mexico

- 1st Place Startup of the Year, IE Business School. 2015

Texas, US

- 1st Place Camp Fire, Tech Ranch. 2014

Mexico - San Francisco, US

- 1st Place Google Developer Bus. 2013

Conferences, Articles & Media Mentions

Feria de la Proveeduría San Luis Potosí. 2023.

- Innovación de Productos.

Userness Framework.

- Userness Framework Part I & II.

Big Data & Analytics Summit 2018.

- Data Thinking. Ejecución del Big Data en campañas publicitarias.

Founder Con Europa 2016.

- Caminando entre Techstars.

Social Media Day Uruguay. 2013.

- Storycrafting: la transformación del mensaje.

TP-Minds Sessions. 2023.

- TP-Minds Sessions #3 | Andrés de la O.

Entrepreneur. 2017.

- Conoce a 30 mexicanos exitosos menores de 30 años.

VIDA Entrepreneur Podcast. 2016.

- Entrevista al emprendedor exitoso 209.

Milenio. 2015.

- 7 startups 100% mexicanas que revolucionarán tu vida.

Latinspots. 2013.

- Arranca la 2° edición del Social Media Day en Uruguay.

Forbes. 2013.

- Google enviará a una Startup mexicana a Silicon Valley.

Brands I’ve Worked With:

Collider
Collider
Collider
Collider
Collider
Collider
Collider
Collider
Collider
Collider
Collider
Collider

Hands-On Innovation & Creative Tech Challenges

Business. Machine Learning. Big Data. Geomarketing.

Startup Founder – Hotstreet

As the founder and manager of Hotstreet, I led a geomarketing and big data startup that optimized retail strategies through machine learning. Founded in Mexico and later incorporated in London, UK, under the Collider Accelerator, we worked with Liverpool, Reebok, and Camelot. Over six years, I gained expertise in AI-driven business intelligence, team leadership, and scaling tech solutions globally.

See the Project in Action

Interactive. VR + Content Platform.

VR Experience - Kinder Sorpresa

For three years, I managed the development of Kinder Sorpresa VR, creating an immersive 3D world for kids using Oculus VR. The project ran at FIL Feria del Libro, engaging 5,000+ children annually. My role covered VR content creation, interactive storytelling, and large-scale event operations, demonstrating the potential of emerging technologies in brand experiences.

See the Project in Action

Software. Innovation. Voice Interface. IoT

Voice Interface Ecosystem – FCB

I led the development of an AI-powered voice interface for FCB, enabling real-time access to business intelligence data. The system provided insights on media investments and social listening, optimizing decision-making. This project enhanced my expertise in NLP, IoT integrations, and real-time data visualization to create voice-driven solutions.

See the Project in Action

Hardware. Technological Disobedience. Machine Vending.

Vending Machine Hardware – Digital Invaders

At Digital Invaders, I built an interactive vending machine that engaged children through sensory touchpoints to trigger a “laugh” and dispense a snack. Using repurposed hardware, the project expanded my skills in robotics, hardware hacking, and human-machine interaction, showing how existing tech can be creatively reimagined.

See the Project in Action

Software. Innovation. WebRTC Fork.

Web Content Crowdsourcing – Noel Schajris

I developed a WebRTC-based crowdsourcing tool for Noel Schajris, allowing fans to record instruments and collaborate musically in real time. This project strengthened my expertise in live audio streaming, interactive media, and digital collaboration, demonstrating the power of WebRTC for music creation.

See the Project in Action

Business. E-commerce Platform.

Ecommerce – Mayoreo Total

I led the development and launch of Mayoreo Total’s eCommerce platform, setting up its digital infrastructure and operations. By integrating secure payments and logistics management, I gained hands-on experience in e-commerce architecture and platform scalability, building a foundation for digital retail expansion.

See the Project in Action

Travel Business Owner
Vet Clinic Owner
Photographer

Whatever I call myself now is the result of chasing passions—building a tour company, launching a vet clinic, and capturing stories through photography, all fueled by curiosity and the need to create.

Ten years ago, my brother and I started a tour company @DelightToursMexico, and now I’m launching a vet clinic @Mayvet_erinaria. Totally different worlds, but both about creating great experiences—whether for travelers or pets. It’s been a wild ride, full of lessons, problem-solving, and figuring things out along the way.

Photography is my creative escape, whether it’s portraits or pets. I love capturing personalities and moments—especially when I can make a dog look like a supermodel!

andres.delao.jimenez (at) gmail.com